I finally got to the austrian alps and more specifically to the most beautiful location I have been to this point in my life. I went to Hallstatt, Austria (like I said I was) and I was really blown away by the mountains/town/lakes/rivers/waterfalls/lederhosen/animals/everything. I took about 500 photos but like always--a 2d image can never capture the feeling of being there in person. I am posting some of the photos I took--but I will upload more later in the week. It took about 3.25 hours each way--and I had about 7 hours in Hallstatt which turned out to be just about right to see everything there was to see. I had really been romanticizing the idea of swimming in an alpine lake and I walked around for an hour to find a secluded beach. When I finally found one and stripped down--I touched the water for the first time and realized it was about 25 degrees (so, no, I didn't go swimming). I hiked up into a valley and found one of the most beautiful but fierce rivers I have ever seen. It was crazy powerful and really pumping at maximum volume. I don't really know what else to write about my experience other than it was just like I hoped it would be-
Work was good today and I informed GP that this would be my last week in Austria. I got an internship offer with Crispin Porter + Bogusky on thursday, and I formally accepted today. The internship starts on May 26 so I will have to fly out on the 17th (in 6 days) in order to get home and then head to Boulder, CO where the new Product Innovation Department is HQ'd. CP+B, as they are called, is actually an Advertising company; they have been ad agency of the year 8 times and some of their bigger clients include Microsoft, Volkswagen, Nike, Coke, Burger King etc....
I was telling Ruedee and Klemens about the Burger King ads one day at lunch and I went and did some research to find out more about who was behind them---I wanted to show them some examples of hip american advertising. I ended up at CPBgroup.com and I realized they did almost all of the ad campaigns that I really like. I just sort of kept browsing their site and finally found that they had a new/small product innovation group and that they were starting an internship period soon. I read a few articles by Core77 and BusinessWeek about how CPB was starting to offer product design just as companies like in the 90's when IDEO and FROG started with product design and then turned into more full service firms. They also talked about CP+B buying a minority stake in both FUSEPROJECT and BRUCE MAU as they try and develop their own in house industrial design group. I will let you read the articles if interested but I think it is a cool time to be with CP+B as they try and create this new model. The decision was not easy though as I hate to leave Austria a month early.
I have a lot of work to do in order to get ready for my flight on sunday and it still hasnt hit me that I will be leaving austria in such a short amount of time.
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